Episode 63: The Great Sponsorship Reshuffle, Plus Lucy Small Joins to Talk Surf Brand Marketing

Written By Aaron Hughes

A lot has changed since surf brands started at the grassroots level in the late 60's. From making boardies with grandma to an endless cycle of greed and excess, passing from one owner to the next.

This episode we talk about all of the recent changes in brand ownership and what that means for the sponsorship of many women, before being joined by Lucy Small to talk through why a recent marketing campaign landed so poorly for many women in the surf industry.

Chapters
00:00 - Intro
08:18 - The Great Sponsorship Reshuffle
41:56 - Lucy Small on Surfing's Sexualisation of Women

Info
Music: Dry Grass, courtesy of Body Type
Contact: info@womensurf.net
Instagram: @the.double.up
Web: www.womensurf.net

Aaron Hughes http://www.inyourshadow.com
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Episode 64: The Sexualization of Women's Surfing Conversation Continues, Plus a Recap of Bells and a Preview of Margaret River
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Episode 62: A Monumental North Shore Season, plus all of the Olympic Qualifying Drama